GenAI can make the job of content marketers easier, but relying on GenAI for your thought leadership marketing content is risky, as it’s so visible and a point of differentiation for your brand. Human-to-human thought leadership is crucial for organizations trying to influence people, not only increase clicks.

Get your clients talking! How to engage corporate customers in marketing testimonials and thought leadership activities—to help your organization and theirs.

How can you promote your point of view and your work on LinkedIn when you have a day job? Here are five steps even busy professionals should be able to do.